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Aeware by Gecko demo-stations in Trevi showrooms in Quebec and Alberta.

By Claude Dionne 04/30/2007

In 2007, we want to make our flagship brand, Aeware by Gecko, more visible to spa dealers and spa buyers. To do so, and to benefit from the great interest of Trevi's group of specialized dealers towards our products, we designed demo-stations that were installed, a few weeks ago, in the showrooms of Trevi's stores in Quebec City, Boucherville, Blainville, Laval and Calgary.

This work was accomplished with the participation of Dynasty Spas, our customer, that designed and is manufacturing an exclusive line of a dozen of spa models equipped with Aeware by Gecko advanced electronic controls, spa systems and added-value accessories. Trevi named the line: "the Intelli-Spa Series",

These 10' long, 4' deep and 8' tall demo-stations present to potential spa buyers the main features and benefits of our Aeware by Gecko products on 6 displays with integrated backlit information panels. Our set-up presents the characteristics and avantages of our in.xm platform, in.therm remote heater, in.k600 and in.k100 keypads, IRMT-4 remote control, in.zone corona discharge ozonator, in.watch monitoring system, air.wav blower, in.tune receiver / cd player, in.terface communication box and in.k155 wired remote control. You must realize that Trevi dealers do not sell our products. They sell Dynasty spas equipped with our products. They will use our products to demonstrate the superiority of Aeware equipped Dynasty spas over competing spa brands.

The backdrop graphic panel of our demo-stations present our theme: "So advanced! It's like walking on water!", shows our concept, identifies and locates each of our products inside a spa. The tag lines "There are so many reasons to choose one of the spas from Trevi's new Intelli-Spa series equipped with Aeware by Gecko's advanced electronic controls, spa systems and accessories! Here's 9 of them! Ask us for the others!" and "The incomparable feeling of owning the best there is!" will invite potential buyers to consider the importance, the quality and the added-value of the system components that equip the spa he is about to buy.

The magic operates because a Dynasty spa, with its opened central panel showing the usually hidden Aeware set-up, is located right besides our demo-stations. Potential buyers can easily make the connection.

Trevi is betting a lot on this concept. One of our demo-stations was installed in the Trevi booth during the Montreal Home Show, last month. Trevi is not only allocating the floor space in their showrooms but also dedicated 7 pages to the presentation of our products in their 2007 spa brochure.